Over 3billion searches are ran on Search engines every day.
What are search engines?
What are search engines?
According to the dictionary, Search engines
are programs that are used for the retrieval of data, files and documents from
a database or network, especially the internet.
Someone once said that search said that
search engines are the foundation of the internet. When people are looking for
anything online, they go to search engines first. Unless of course they know
the website to go to. Search engines have evolved over the years and have
become the fastest and most reliable source for finding, information and
products they want. Here are some reasons why search engines are so important
to every internet user.
Fastest means of information
The outsized amount of information we have to run
through every day from reading e-mails, newspapers, television, phone calls,
radio and the web, it is difficult for to remember everything we want to such
phone numbers, addresses, E-mail address of clients, web pages and even names
of some people.
By 2004, the amount web pages indexed by Google had exceeded the total number people on earth, reaching a staggering 8 billion pages. Search engines provide us with this vast collection of information on the web that makes it easy for to find some of that information we might have forgotten or that we don’t even know at all. Search engines helps to skip useless information and access the useful information that we need as quickly as possible without having too much time on navigating websites and pages by filtering web pages with the keywords we’ve typed in. for example, you might be in China and can’t remember the address of the hotel you were supposed to lodge. You can just type in the name of the hotel, e.g. Pathfinder Hotel and the search engine will.
The information provided by search engines helps us in
so many ways. Supposing you had some project from school which required making
some research, how do you begin to go through every website on the internet to
the information you need.
Source of traffic
Search engines are the single largest source of web
traffic. Well-known brands still find that 30% of their traffic comes from
search engines. Less known sites have to rely more on search engine for traffic.
Search engine traffic is one of the most valuable traffic for webmasters.
Search Engine optimization helps make websites and blogs visible to search
engines and thereby driving in more traffic for them. The less people know your
website or blog, the more you will have to rely in search engine for traffic.
Even well-known websites and blogs rely on search engines for new people to be
able to discover them and patronise them.
Fastest way of finding products and services
There are so many products and services on the
internet today. Offline businesses are beginning to take their business online
in order market their business and extend their reach. Most of these businesses
are not even based online but, they take advantage of the internet to get consumers.
Consumers find easier to search for the products rather than looking for the
URLs of those pages. If you are thinking of shopping online, search engines
will help you find the products you need and the right suppliers in your
location. The importance of search engines can’t be overrated
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